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Choosing brands to partner with and its importance to corporate creed

Aug 15, 2012

The past month has taught me a lot, and I am already a veteran of this industry!
The biggest take away this month has brought me is how much deception and trickery there is with concern to marketing and terminology. So many of the companies I checked out just don't have any substantial certifications to back up their claims. It's amazing to me that in our day and age, so many companies can make claims about their products, products that directly affect consumer's health, and not have to substantiate those claims. Or, they don't even try!
Over the next few weeks, I will begin to populate the store and the e-store with new products. You can rest assured that I have done extensive research and investigation, and every product you order from Nest will be good for your family, for your home, and won't negatively affect your life. 
Another thing that I learned, and this was shocking to me, was how many purported "organic" mattress companies are making their products right alongside of the regular petroleum based products, exposing them to fire retardant chemicals and off-gassing.
All Nest Branded mattresses are made in clean facilities. I have personally visited those facilities and checked them out myself.
Watch for some exciting and innovative products to hit the shelf very soon! And at an affordable price.
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