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Did Mattress Firm Try To Dismiss The Entire "Bed In A Box" Industry?

Jul 05, 2017

Did Mattress Firm Try To Dismiss The Entire

Mattress Firm, the country's most prolific mattress retailer with more stores across the country than is humanly possible, just adopted a "If you can't beat 'em, beat 'em up" philosophy when it comes to the recent trend in mattresses being sold online in a box. But is their campaign to discredit the fast rising bed in a box phenomena a little self-serving? Let's take a look.

Mattress Firm, a mattress retailer with locations dotting the country, was recently purchased by a foreign investor, Steinhoff International. Steinhoff International is a South African-based international retail holding company, dealing mainly in furniture and household goods, which operates in Europe, Africa, Asia, The United States and Australia. So, one of the nation's leading mattress retailers is not even an American-owned company any longer. Mattress Firm, which sells the usual lineup of major brand mattresses, recently launched a site, seen here, to discredit the quickly growing bed in a box movement.

So we have one of the leading mattress retailers, owned by a foreign investment company, taking a big swing at good ol' American ingenuity when it comes to the cottage industry that is the bed in a box movement. What is the "bed in a box" movement? Let's take a look.

The bed in a box movement has it's roots in consumer dissatisfaction. To best express this, I will go back to my personal experience, having sold brands such as Sealy, SertaTempurpedic, Sterns & Foster and many of the major brands your mom and dad remember. There are two common complaints these major brands dealt with: too expensive and not very durable. In fact, if you visit Sleep Like The Dead, an independent review site for mattresses, you will see consumer feedback from over the years reflecting this fact. The major brand beds don't really hold up that well over the years relative to their price, or simply have disappointed consumers commensurate to their price. This is reflective also of my personal experience having sold these brands previous to starting Nest Bedding. And it was out of this dissatisfaction that led to consumers wanting more transparency, better value, and better quality, hence the bed in a box movement. The bed in a box movement is a quickly growing segment made up of many startup mattress companies selling primarily online or a handful of their own locations, providing consumers with an alternative to the big brands.

Mattress Firm must try and diminish the reputation of the bed in a box industry because we are taking business away from these old, overpriced brands, and they are suffering from that movement. Mattress Firm is mired in a business model that is bloated and leads to higher prices and lesser quality. Let's take a moment to dissect that business model:

1. Brand X mattress sold in Mattress Firm is manufactured in a factory in the USA. It is sold to Mattress Firm.

2. It is then loaded on a truck from that factory to a Mattress Firm warehouse. 

3. The consumer purchases a mattress from their local Mattress Firm.

4. Mattress Firm dispatches a delivery crew and truck to the consumer's home to deliver the mattress.

This is the typical retail business model relating to mattress sales and can help explain why name brand beds are so expensive and why their quality is not as good.

At step #1, you have the major brand with their advertising, marketing, offices, staff, factory, trucks and employees. This is a major expense that has to be factored into the cost of the mattress. 

At step #2 you have the cost of a store and store upkeep, the staff and mattress salesperson's salary and commissions.

At step #3 you have the costs associated with the Mattress Firm brand, their support staff and their marketing and advertising. Adding costs in step 2 and 3 are what is referred to as the retail "mark up" to cover the costs and make a profit from the sale of that bed.

At step #4 you have another layer of expense; a truck and truck maintenance, a crew of workers and a warehouse where the mattress was stored.

As you can see, there are a lot of hands in the pot and a lot of things that have to be paid for by the time that Mattress Firm-sold mattress arrives in your home.

It's this bloated business model that has led consumers to look for alternatives when their over-priced name brand bed didn't hold up. Enter the bed in a box movement.

The bed in a box movement cuts out many of these layers of expense, affording consumers with a lower priced option and many times a better quality than can be found at your typical retailer like Mattress Firm.

Since this is my blog, let's look at Mattress Firm's list of so-called "myths" and how it relates to Nest Bedding and compare notes.

Myth #1: You are not getting the best value.

This one seems to be saying that they have a better value because they have salespeople, curated selections and affordable price points. Well, I would counter that at the very heart of the movement away from big box mattress retailers like Mattress Firm are because of the salespeople. The balloons, the sales, the gimmicky sales, the pressure to buy sales environment has likely been the very reason consumers have been flocking to the online mattress movement. And the "curated mattress selection" seems to be nothing more than filling a 10,000 square foot store in some cases with as many mattresses as humanly possible. 

At Nest Bedding, our salespeople are not on commission, we don't have balloons and giant sales and we don't have showrooms packed to the gills with mattresses. You get a truly curated selection, narrowed down to a few choices of materials, prices and feels, without any of the "gotta buy it now or else" pressure tactics.

Myth #2: Returns are not very easy

They REALLY must have been desperate to find negative things to say about our industry because here they simply say you are stuck with a bed in a box mattress for 30 days. But a quick read of their website finds that they in fact have the exact same policy here requiring you to keep your bed a minimum of 30 days. No Mattress Firm, it's not on the consumer to return the bed or put it back in a box. This is a disingenuous and self-serving statement.

At Nest Bedding we ask that you trial the bed a full 30 days as well, it's industry standard because it can take a bit for your body to adjust. And as a company, we encourage consumers who don't find their selected bed comfortable to exchange for another bed in our line up or donate it locally. And if those options don't work, we pick it up.

Myth #3: Is it the same quality? 

They actually pose the question here; "Is if the same quality as a regular mattress". We see what you did there Mattress Firm. "Regular" mattress, insinuating that this is some not-as-good product. The fact is, most of their "regular" mattress are made with materials which are not as high quality as those found in bed in a box type bed or at least are the same. Some of the name brand beds are made with foams that are not very dense and break down quickly (read the comments from consumers on Sleep Like The Dead's website for an idea of suspect durability) and this would prevent them from being offered in a box.

At Nest Bedding, because we don't have the layers of overhead that Mattress Firm and the name brand beds they sell, we can focus on truly the top quality materials available, which are available to all brands by the way, and offer a truly better product at a better price.

Myth #4 The One Mattress Fits All Business Model

Mattress Firm states that the One Perfect Mattress business model is flawed and the inference is that since they have lots of models, their business model is better. On this we can semi-agree, however, it can be argued that there are well-over 100 mattress brands to choose from online, and they all offer different beds, so the consumer can choose latex, foam, springs, soft, firm, medium all from a better, less expensive retailer and never darken a Mattress Firm doorstep.

At Nest Bedding, we adopted a hybrid business model early on, choosing to offer a truncated offering of beds and bed types rather than adopt a "One Mattress Fits All" philosophy, You can choose from foam, coils, latex and different sizes and price points and still take advantage of the lower overhead, lack of pressure buying experience at Nest Bedding.

Myth #5 Get your new mattress right away

Mattress Firm is banking on the premise that consumers will pay more and sacrifice quality to get a bed the same day it appears. And in their straw man argument that it takes "2 days to 2 months" to get a mattress in a box, that is not always the case, especially at Nest Bedding. Most consumers these days are happy to skip the over priced name brands and circus atmosphere at their local big box mattress retailer if it means better pricing and better quality, and if it takes a couple days to arrive, that is an acceptable trade-off. 

At Nest Bedding, because we are factory direct, we get beds out the door quick and FedEx to your doorstep in a matter of days, and in some cases, we have some stock in our local stores you can take home the same day.

So, let's review: you can buy that old name brand, over-priced bed from a foreign owned retailer, or buy a better quality, better priced bed from a factory direct, family owned, USA based company in Nest Bedding. 

Seems there is no myth, this bed in a box retailer is clearly the better choice.

 

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What is a "Middleman Markup"?

May 31, 2017

What is a

Advertising that you have no Middleman Markup sounds like a very noble endeavor, but just what is a "Middleman Markup" and why is this important?

A "Middleman Markup" in the mattress industry simply means there is an extra step, and extra layer of expense between you and your mattress. For example, if you are a brand and you don't own a factory, and you sell beds in your store or online, and you have another company build your bed for you, that company is a Middleman. 

Another way to explain it is let's say you are a mattress factory, and you build beds for other companies. A brand approaches you and wants you to manufacturer their beds for them. They have employees, trucks, a factory and costs. They have to factor all those costs into the price they quote the brand to make their mattress. The brand then takes that cost and then has to figure in their profit, their expenses, when setting the price they sell it to you. That is a Middleman Markup. 

If you were to buy directly from the factory, taking the brand out of the equation, you would not be paying for that extra layer of costs. 

So, unless a brand has a factory of their own, they are a middleman and you are paying middleman markups.

Nest Bedding is a factory direct company. We manufacture the majority of our beds in our factory in Arizona. Why pay a middleman when you can get more value for your money?

 

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The Love & Sleep Mattress just got a LOT more Love!

May 30, 2017

The Love & Sleep Mattress just got a LOT more Love!

With the price increase on the Tuft and Needle mattress, the Love & Sleep mattress just got a whole lot more attractive!

Tuft and Needle™ makes a great mattress, very similar in quality to the Love & Sleep mattress from Nest Bedding. True, the fabric we use is thicker, and it does have cooling fabric and a choice of firmness, but other than that it is very similar in look and feel. Where it is not similar is the price and the way the bed is made.

Nest Bedding is now a factory direct company, in complete control of how our beds are made. By being factory direct, we have more control of our costs. Tuft and Needle™ mattresses are made in several different facilities around the country and they are not factory direct. This is part of the reason they have had to raise their prices. This is also the reason we are able to keep the prices on the Love and Sleep at the same low price.

Now when you compare the two beds, there will be a substantial price difference, and the Love & Sleep mattress will be the clear choice for those customers looking for a value priced mattress, made in America, with great air flow, great support and comfort. Choose your firmness, choose the better value, choose Love & Sleep.

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Luxury DOES come in a box!

May 26, 2017

Luxury DOES come in a box!

If you search for mattresses online, there are more choices today online than ever before. One of the top paid search results you are likely to see is an ad stating that "Luxury can't be stuffed in a box", which is a tag line from the company Saatva mattress and Loom and Leaf mattress.

While that is a cute tag line, do you ever wonder why almost every single other online mattress company can and does ship in a box and these guys don't? Here is why we do and likely why they don't...

1. Saatva™ and Loom and Leaf™ are not made in one factory: Because they choose to ship via regular trucks, these beds are made in many factories all over the country. This means oversight for quality is not consistent. When you make your beds in one factory, a factory you own, like Nest Bedding does, you can ensure your beds are consistently made the same. When they are made in many different facilities, by factories that make other beds in fact for other brands as well, you have too much room for errors and inconsistencies.

2. Shipping in a box saves money: One reason Nest Bedding and most every other online company ships in a box is the immense cost savings to you. Shipping via truck is not eco friendly, and it is more expensive. We take that savings and put it into the quality of the build and materials.

3. Our beds come in a box because they can: You simply cannot compress a Saatva mattress because they use an inexpensive, wire-tied coil system like your grandma's old bed. That means it can't be compressed. And after telling you it is better to ship that way because they can't, of course they can't ship the Loom and Leaf bed compressed, that would negate their marketing that luxury can't be stuffed in a box. Our beds are so durable and well-built they can be put in a box. Buy a Nest Bedding Alexander Signature foam bed and a Loom and Leaf and compare them side by side. There is one clear winner.

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Why we are NOT raising our prices.

May 22, 2017

Why we are NOT raising our prices.

WHY WE ARE NOT RAISING OUR PRICES

 

Many of our online competitors are raising their prices next month. At Nest Bedding, we insist on doing things differently and have always aimed to be an outlier in the mattress industry. This is especially true when it comes to prices. Since 2011, we have offered some of the best prices in the industry, refusing to rely on sales and marketing gimmicks to push consumers to buy. 

Because we value our customers, we want to keep our prices the same in the face of increased competition and increased materials costs.

Over the last six years, we have seen considerable competition from startups trying to do the same thing we are. One reason they cannot keep their prices the same like we are is because they are middlemen, they do not control their manufacturing process. We are one of the very few truly factory direct companies in the market.

We bootstrapped our company from the ground up and have never taken a dime of Wall Street money or venture capital. We have grown the old fashioned way: hard work, great customer service and awesome products.

While our competitors are scrambling to find cheaper manufacturing overseas, Nest Bedding is committed to continuing to make our mattresses in the USA.

Nest Bedding does not believe in the one mattress fits all business model, and we don't think being online only is the best way to grow. As more and more companies come to the online market, the great companies that offer excellent value and quality, like Nest Bedding does, will stand out from the crowd.

Don't worry, if you buy today or next week or are saving up for one of our really well-made mattresses, your prices will stay the same.

 

 

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See the bed Ayesha Curry says they LOVE!

May 22, 2017

See the bed Ayesha Curry says they LOVE!

See the bed Ayesha Curry said they love, The Alexander Hybrid Mattress from Nest Bedding. It has become one of the most talked about and most popular mattresses on the internet. 

If your bed is killing your back or worn out, it's time to consider what thousands and thousands have discovered: You can get this affordable, luxury mattress in a box!

1. Women's Daily Magazine tested many of the online mattresses and the Alexander Hybrid from Nest Bedding reigned supreme! From customers to sports stars, the Alexander Hybrid is at the top of most mattress review sites for comfort and support. Not Casper, Not Purple; Nest Bedding.

love and sleep

2. Men's Fitness Magazine recommends Nest Bedding as the top site for a memory foam mattress: Of all the beds online they recommended Nest Bedding as the top site for your next memory foam mattress. Nest Bedding's Alexander Signature Series mattress is one of the top mattresses on review sites across the internet and the top online mattress on independent review site GoodBed.com 

nest bedding

3. You can try Nest Bedding mattresses and bedding in stores before you buy: Despite the fact beds are selling in record numbers online, the majority of consumers still want to see and feel the bed first before buying. Nest Bedding not only has 8 stores in major markets across the country but they have their beds in 100's of AirBnB hosts across the country.

4. Sleep like a professional athlete! Several pro athletes including Steph Curry sleep on a Nest Bedding mattress. You can sleep better, longer and without pain on a Nest Bedding mattress. 

 

 

5. Leading Independent Review Sites list Nest Bedding the top online mattress brand: Sites like HonestMattressReviews.com and GoodBed.com are independent and do not take commission for their reviews, and these sites rank Nest Bedding beds as their top recommendations.

6. We don't make one bed and tell you it's perfect: Nest Bedding doesn't believe in the "One Bed is Perfect for Everyone" fallacy. We believe a 300 lb truck driver with a bad back is going to have different needs than a young woman with wide hips or a hipster with wide shoulders. We believe you are pretty smart and that you know if you like a firmer or softer bed, and Nest Bedding gives you that choice. And same goes with respect to your budget as well with several price points to choose from. 

Nest Bedding has beds for every type of sleeper and body type. We don't make one bed and tell you it's perfect. We make the perfect mattress for you individually. And Nest Bedding is factory direct with beds made right here in the USA.

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What to do when your Casper™ Mattress isn't comfortable.

May 20, 2017

What to do when your Casper™ Mattress isn't comfortable.

Casper™ makes a nice mattress, and for some, it's great. You can even buy Casper™ at Target™.  But not everyone finds their 10" foam mattress comfortable. What should you do when it just isn't working for you?

The Casper™ Mattress has been around for 3 years now, and they are selling a lot of beds. But does everyone like them? If you read the reviews on their website you would think everyone loves them. However, if you pop over to GoodBed.com and read the unbiased reviews on a site not controlled by Casper, you will find their reviews are mixed. This isn't a reflection on their quality but rather a reflection of the fact that not everyone loves just one type of bed. 

Which means there are literally thousands of people who have purchased Casper and returned it, and now are searching for another mattress. Well, look no further than Nest Bedding. 

Nest Bedding mattresses and philosophy are different than Casper™. Nest Bedding does not believe in the one mattress fits all philosophy, instead choosing to make a selection of mattresses that ship in a box. In fact, Nest Bedding has been selling mattresses in a box years before Casper™ did. You will find foam and coils; firm, medium and soft, latex and foam. We also carry a wide variety of price points and beds for kids and pets too.

Nest Bedding doesn't spend the kind of marketing money that Casper™ does nor do we have access to millions in venture capital. What we do is make a better selection of mattresses and support that selection with great service.

If you are returning your Casper™, consider replacing it with a Nest Bedding mattress.

 

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See The Bed That Nearly Broke The Internet!

May 08, 2017

See The Bed That Nearly Broke The Internet!

From just one small, family owned store in Berkeley, California in 2012, to one of the most recognized names in the online mattress business, The Alexander Hybrid Mattress from Nest Bedding has become one of the most talked about and most popular mattresses on the internet. 

If your bed is killing your back or worn out, it's time to consider what thousands and thousands have discovered: You can get this affordable, luxury mattress in a box!

1. Women's Daily Magazine tested many of the online mattresses and the Alexander Hybrid from Nest Bedding reigned supreme! From customers to sports stars, the Alexander Hybrid is at the top of most mattress review sites for comfort and support. Not Casper, Not Purple; Nest Bedding.

love and sleep

2. Men's Fitness Magazine recommends Nest Bedding as the top site for a memory foam mattress: Of all the beds online they recommended Nest Bedding as the top site for your next memory foam mattress. Nest Bedding's Alexander Signature Series mattress is one of the top mattresses on review sites across the internet and the top online mattress on independent review site GoodBed.com 

nest bedding

3. You can try Nest Bedding mattresses and bedding in stores before you buy: Despite the fact beds are selling in record numbers online, the majority of consumers still want to see and feel the bed first before buying. Nest Bedding not only has 8 stores in major markets across the country but they have their beds in 100's of AirBnB hosts across the country.

4. Sleep like a professional athlete! Several pro athletes including Steph Curry sleep on a Nest Bedding mattress. You can sleep better, longer and without pain on a Nest Bedding mattress. 

 

 

5. Leading Independent Review Sites list Nest Bedding the top online mattress brand: Sites like HonestMattressReviews.com and GoodBed.com are independent and do not take commission for their reviews, and these sites rank Nest Bedding beds as their top recommendations.

6. We don't make one bed and tell you it's perfect: Nest Bedding doesn't believe in the "One Bed is Perfect for Everyone" fallacy. We believe a 300 lb truck driver with a bad back is going to have different needs than a young woman with wide hips or a hipster with wide shoulders. We believe you are pretty smart and that you know if you like a firmer or softer bed, and Nest Bedding gives you that choice. And same goes with respect to your budget as well with several price points to choose from. 

Nest Bedding has beds for every type of sleeper and body type. We don't make one bed and tell you it's perfect. We make the perfect mattress for you individually. And Nest Bedding is factory direct with beds made right here in the USA.

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Teacher Appreciation Week Contest!

May 04, 2017

Teacher Appreciation Week Contest!

While many of our competitors give free mattresses to celebrities and sports stars, Nest Bedding wants to focus on a most deserving group of people who deserve a free mattress; Teachers.

Beginning Wednesday, May 4th and ending on May 12th, send us the name of the teacher you are nominating for a free mattress and tell us why they deserve a free mattress. On May 13th we will announce the winners.

Here is to teachers, some of the hardest working and most underappreciated out there!

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Nectar Sleep vs. Nest Bedding: Are they comparable? Updated with BBB review link

Apr 26, 2017

Nectar Sleep vs. Nest Bedding: Are they comparable? Updated with BBB review link

Considering a Nectar Sleep mattress or comparing Nectar Sleep to Nest Bedding? Reading Nectar Reviews and want the truth?

Read all the REAL BBB reviews of Nectar Sleep here

Lately, if you Google Search "Nest Bedding" you will see the ads at the top of the page stating a comparison of Nest Bedding and a company called "Nectar Sleep". What is Nectar Sleep and why are they comparing themselves to Nest Bedding? Nest Bedding is clearly the better bed. Why? Nest Bedding is made in the USA, Nectar is made in China. Nectar can take 7-10 weeks to arrive, Nest Bedding ships in a few days. Nest Bedding is factory direct from Arizona, Nectar buys from a factory in China. Nest Bedding has years of experience, Nectar just started. USA manufacturers can't compete with China-made products. Why? They pay their workers very low, and there is not the safety and regulatory checks in place in China, making it very cheap to manufacture in China. Then, once the manufacture, they have to ship the bed in a cargo ship, and that ship burns a lot of fuel to get here. 

Nectar Sleep is a brand new company that just recently started selling mattresses. They manufacturer their foam cores in China then ship them over to the USA. While touting a Forever Warranty, they just started, so time will tell how the beds will hold up and the quality of the beds. One issue with compress-packed mattresses shipped from China is they stay compressed during shipping for several months. You will notice that most online mattress makers will require you open their compressed mattress within 30 days. This is to avoid the bed experiencing long term damage from being compressed too long. When you get a bed that has been compressed for 2-3 months on the ocean before you get it, there is the potential for issues down the road.

Nest Bedding has been making beds for over 5 years and is recognized as one of the leading mattress makers and brands in the country. We manufacture at our own facility in the USA and we have sold 100's of thousands of products around the world. And we also have physical stores, a benefit that sets us apart from other online only brands, like Nectar Sleep. If you Google Search "Nectar Sleep headquarters", you will find they are located in a residential house in San Mateo, Ca. We have real offices in the Bay Area and real stores where you can talk to real people who work for our company.

Nectar claims to have won awards, but if you ask them what awards they have won, you will not get a response. The fact is there are no awards to point to.

What about their claim that the bed is bed bug proof? This is a bit more sinister of a claim, as there is no such thing as a bed bug proof mattress. In fact, if you live in areas of high bed bug infestations, and you purchase this bed expecting it to repel bed bugs you are going to be highly disappointed. Bed bugs live on blood, and if you have bed bugs they could care less what brand bed you purchased, they are going to bite you.

As for the product, it's hard to compare because there is a lot of incorrect information on Nectar Sleep's webpage. For example, they state their mattresses are Bed Bug Resistant. This is not true, as there is no such thing unless it's covered in pesticides, and I doubt they are shipping mattress with bug spray. Also, they claim awards and press citations that are non-existent. Nest Bedding has years of press accolades and achievements, and thousands of real reviews, good and bad, to help you make your decision. 

nectar sleep

Screenprint from Nectar unboxing video. Notice how much the bed sinks under weight

While we welcome healthy competition, we always encourage consumers to compare based on truthful reviews. All of the "Experts" on the front page of Nectar Sleep are paid affiliates, some of whom are paid extra to say that Nectar Sleep is the best. While this is unfair and illegal according to the FTC, Nest Bedding trusts that consumers will take the whole of the internet review sites and individual consumer reviews to make an informed and correct decision. (edit 5/1/2017: Since posting this blog Nectar Sleep™ has added on their front page that the "experts" on their front page are in fact paid affiliates and make money from their reviews)

Nectar Sleep offers a 365 nights trial, but this is more of a sales gimmick than a useful feature. After 20 years in the business, we know that the vast majority of people will know within 30-60 days if the bed is really going to work. It is ridiculous to think it would take a year to adjust to a new bed. 

When you are looking for a new mattress, one that is USA made and will last a long time, choose Nest Bedding. Nectar Sleep cites awards they did not earn, reviews that are bolstered by high commission payouts to affiliates and foams shipped from China. While we don't need to compare our beds to other companies to siphon off their traffic, we do need the truth about our beds to be known.

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