It can be crazy out there when shopping for a new mattress, in particular when shopping for a new one here in the San Francisco Bay Area, around Berkeley, Palo Alto and San Jose Areas. Why is it so hard? Because there are so many mattress companies and retailers concentrated in these areas, and they are all advertising they have the best products and the best prices as they fight for your business. It can be confusing trying to decipher all the marketing messages they are putting out. Some are willing to do and say anything to get you in the door.
How do you proceed?