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Meet The Sleep Doctor

Oct 17, 2013

Joe Alexander, aka "The Sleep Doctor", is the owner of the Nest Bedding website and chain of stores with the same name. Joe has a tremendous amount of experience in the mattress business and has helped celebrities, such as the Governor of California, sports stars such as Matt Cain and Roger Craig, and a myriad of regular folks, just like you.

It was because of Joe's success and expertise that the Nest Bedding brand has grown into a major force in the mattress business. We got a chance to sit down today and speak with him.

Blog: Joe, why did you start the Sleep Doctor Blog?

Joe: The first reason was to share my extensive knowledge of the mattress and bedding business and my experience with customers. I hear so many questions and instead of just answering them in person, I decided this blog was the perfect place to share my insights and experience.

Blog: What is the funniest/craziest questions you have ever been asked about mattresses?

Joe: Funny you should ask, I was just telling this story the other day. I was working for a mattress store in Hawaii when a customer came in and asked for the cheapest queen mattress. I took him to the back of the store and showed him the lowest priced mattress we had, which we were displaying in a twin size. He looked at it and looked at me and stated he asked for a queen. I told him this is the cheapest mattress, but we are showing it in a twin. He then asked me if we put extenders on both sides to create a queen. Still haven't fully wrapped my head around the logic there.

Blog: Why don't you carry the name brand mattresses such as Tempurpedic, Sealy, Serta and Simmons?

Joe: Great question, and one that I am passionate about. I sold these brands at the stores I have worked for. And I have to tell you, I would not feel confident selling them in my own store. I know too much. For example, I know that the profit margins are really, really high. And for the price, you would think you are getting a great mattress, when in fact, most of the time I would get complaint calls and quality issues not long after. I then learned that these big companies build their beds to be replaced every 5 to 7 years. The beds I carry, The Bed In A brand and my own design of organic, non-toxic latex natural mattresses are a much better value. And I can control the quality!

Blog: What are your future plans for the Nest Bedding stores?

Joe: Based on our success, I plan to put stores up and down the west coast and perhaps franchise across the country. I am finding a great need for quality, honesty and integrity in this industry. If you give consumers a great quality bed at a great price, your business will stand out.