I helped establish Nest Bedding's early online presence and worked with my father, founder Joe Alexander, to build our first store. I officially joined the company as a leader in 2015 and succeeded Joe as CEO in 2022.

Since 2016, my sister, Brooke, and I have worked together to design, test, and improve our mattresses, sheets, and pillows. My work includes evaluating construction changes, comfort-layer behavior, customer feedback, manufacturing relationships, and the long-term serviceability of qualifying mattress designs.

Before leading Nest Bedding, I worked as a medical professional in both military and civilian settings, including service in the United States Navy as a Hospital Corpsman. I also earned a Bachelor of Science in Healthcare Administration. That experience informs my emphasis on careful communication and practical problem solving, but my published sleep content is general education rather than medical advice.