Shopping for a mattress lately? You’ve probably noticed things feel pretty different from the way they did a few years ago. The mattress industry is undergoing rapid changes, and many of these shifts are making it easier to find exactly what you need for a better night's sleep. Whether you’re scrolling through options online or standing in a showroom wondering what size really makes sense, here’s what’s happening in the mattress world and how it affects your next purchase.

The Big Picture: A Growing Market with Some Bumps

The mattress market is growing steadily, though not without challenges. In early 2025, revenue dipped 5.7% and unit sales dropped 11.2% compared to the previous year. Economic uncertainty and inflation have made shoppers more cautious about big-ticket purchases.

That said, people are still investing in good sleep. They are simply being more thoughtful, choosing quality that lasts and value they can trust. That is exactly what we focus on delivering.

The King-Size Shift

One trend that stands out is that everyone wants more space to sleep. King-size mattresses are projected to grow 6.7% annually through 2030. It makes sense. With longer work hours, higher stress, and a better understanding of how much sleep impacts health, people are realizing cramped nights are not worth the so-called savings of a smaller bed.

Our customers tell us all the time that upgrading to a king was one of the best decisions they made. More space means less partner disturbance, room to stretch out, and just generally better sleep quality. Plus, with our selection of king-size mattresses in memory foam, hybrid, and natural latex, you're not sacrificing comfort for space.

Online vs. In-Store

Despite the buzz around online shopping, about 66% of mattress sales still happen in stores. It makes sense because people want to try before they buy.

At the same time, online sales are growing faster at 8.2% annually, thanks to convenience, competitive pricing, and innovations like virtual trials and sleep quizzes. The real sweet spot is companies that blend the two. We do exactly that, combining the ease of online shopping with showrooms in select states (CA, TX, IL, MN, MO, and OH) where you can try mattresses in person.

And because choosing a mattress is such a personal decision, our 365-night trial lets you test it at home without pressure. This flexibility builds confidence and helps ensure you end up with the right fit.

What People Actually Want

The biggest shift we are seeing is that mattresses are no longer treated as just furniture. More than ever, they are viewed as a health investment. Customers are asking for:

• Pressure relief for aches and pains

• Temperature regulation for hot sleepers

• Targeted support zones for different parts of the body

• Customizable firmness options

This focus on wellness is fueling innovation. Memory foam technology continues to improve, hybrid designs are becoming more advanced, and sustainable materials are moving from “nice-to-have” to essential. Our mattresses use CertiPUR-US®-certified foams and eco-friendly packaging to meet those expectations without compromising comfort.

The Economic Reality

With inflation touching everything from gas to groceries, shoppers are more intentional about big purchases. The result is more research, more review-reading, and more emphasis on long-term value.

This trend pushes brands to step up their quality, durability, and transparency. For us, that means being clear about materials and construction, so you know exactly what you are buying and why it is built to last.

Age and Lifestyle Changes

Demographics are playing a role as well. An aging population is driving demand for mattresses that address mobility and age-related sleep challenges. At the same time, younger shoppers are prioritizing wellness and treating their bedrooms as sanctuaries rather than crash pads.

Home renovations are up 59%, and many include bedroom upgrades. A supportive sleep environment often starts with the right mattress, and people are willing to make that investment.

Why Our Approach Makes Sense in This Market

All these shifts point toward a new kind of mattress shopping experience, one that blends health, transparency, and flexibility. At Nest Bedding, we focus on:

• A product range that reflects real trends: memory foam, hybrid, and natural latex, plus the king-size options everyone is looking for

• Best of both worlds shopping: online convenience paired with showrooms in select states, all backed by a generous trial and return policy

• Health-focused design: features that directly improve sleep quality, from pressure relief to temperature balance

• Transparent quality: no gimmicks, no inflated comparisons, just straightforward information about products built to last

• Customization options: multiple firmness levels and materials to match different sleep needs

The Bottom Line

The mattress industry may be evolving quickly, but the fundamentals have not changed. People still want comfortable, supportive sleep that helps them wake up feeling good. What is different is how they shop, the value they expect, and the emphasis on health and sustainability.

If you are shopping for your first “real” mattress, upgrading one that is past its prime, or finally ready to stretch out in a king-size sanctuary, the good news is you have more options than ever to get it right.

And when you are ready, we are here to help you make sense of those options. Our products are designed around real needs, backed by transparency you can trust, and focused on delivering better sleep that lasts. Because all the trends and innovations only matter if they help you wake up rested, restored, and ready for your day.